MICAELA DIX DESIGN

Resume

OBJECTIVE

Highly motivated and creative student with a Marketing Communication major seeking a marketing or creative internship that will allow me to learn and contribute. I have a strong GPA, possess a solid understanding of marketing and digital media principles, have demonstrated creative skills, time management and the ability to lead in a team environment.


EDUCATION

EMERSON COLLEGE Boston, MA

May 2020


Bachelor of Science, Marketing Communications

Major: Marketing Communication Minor: Digital Media and Culture

GPA: 3.6

Awards: Dean’s List Recipient, Merit Award Scholarship

Relevant Coursework: Understanding Consumers; Communications, Media & Society; Marketing & Marketing Communications; Brands, Organizations & Strategies, Layout & Design


RELATED EXPERIENCE

EMERSON CHANNEL SPORTS Boston, MA

Graphic Designer & Marketing Assistant September 2016 - Present

  • Create graphics and develop marketing content to promote Emerson College’s NCAA Athletic and Club teams across social, digital and campus environments. Plan events to drive awareness & expand attendance beyond the athlete community.

  • Create digital content using Adobe Photoshop for Twitter, Facebook, Instagram and Emerson’s website

  • Broadcast live posts and game coverage to drive engagement via social media

  • Plan, market and activate College Sports Day Event to generate student body involvement in Emerson Athletics


BRANDS, ORGANIZATIONS & STRATEGIES Boston, MA

Emerson Student Marketing Team Spring 2018

  • Developed #LearnToEatWhereYouLive campaign and integrated marketing activation plan for Bites of Boston Food Tours

  • Conducted analyses to determine target audience, develop strategies and create activation tactics

  • Created an integrated plan including a proprietary mobile app, social media, influencer and experiential marketing

  • Developed EAT, EXPLORE and EXPERIENCE platforms to communicate key values via social media


FREELANCE ILLUSTRATOR Boston, MA

Commissioned Illustrator January 2017- Present

  • Create original illustrations for personal and commercial clients/use, including a piece currently featured on Spotify.

  • Developing entrepreneurial skills including the creation of personal brand and online reputation, sales and negotiations