MICAELA DIX DESIGN

Resume

OBJECTIVE

Highly motivated and creative student with a Marketing Communication major seeking a marketing or creative internship that will allow me to learn and contribute. I have a strong GPA, possess a solid understanding of marketing and digital media principles, have demonstrated creative skills, time management and the ability to lead in a team environment.


EDUCATION

EMERSON COLLEGE BOSTON, MA

MAY 2020


BACHELOR OF SCIENCE, MARKETING COMMUNICATIONS

Major: Marketing Communication Minor: Digital Media and Culture

GPA: 3.6

Awards: Dean’s List Recipient, Merit Award Scholarship

Relevant Coursework: Understanding Consumers; Communications, Media & Society; Marketing & Marketing Communications; Brands, Organizations & Strategies, Layout & Design


RELATED EXPERIENCE

EMERSON CHANNEL SPORTS Boston, MA

GRAPHIC DESIGNER & MARKETING ASSISTANT SEPTEMBER 2016 - PRESENT

  • Create graphics and develop marketing content to promote Emerson College’s NCAA Athletic and Club teams across social, digital and campus environments. Plan events to drive awareness & expand attendance beyond the athlete community.

  • Create digital content using Adobe Photoshop, InDesign, and Illustrator for Twitter, Facebook, Instagram and Emerson’s website

  • Broadcast live posts and game coverage to drive engagement via social media

  • Plan, market and activate events such as College Sports Day Event and the Annual ECS Dodgeball Tournament to generate student body involvement in Emerson Athletics


BRANDS, ORGANIZATIONS & STRATEGIES Boston, MA

EMERSON STUDENT MARKETING TEAM SPRING 2018

  • Developed #LearnToEatWhereYouLive campaign and integrated marketing activation plan for Bites of Boston Food Tours

  • Conducted analyses to determine target audience, develop strategies and create activation tactics

  • Created an integrated plan including a proprietary mobile app, social media, influencer and experiential marketing

  • Developed EAT, EXPLORE and EXPERIENCE platforms to communicate key values via social media


FREELANCE ILLUSTRATOR Boston, MA

COMMISSIONED ILLUSTRATOR JANUARY 2017- PRESENT

  • Create original illustrations for personal and commercial clients/use, including a piece currently featured on Spotify.

  • Developing entrepreneurial skills including the creation of personal brand and online reputation, sales and negotiations


Other Experience

ENGLESIDE INN Beach Haven, NJ

Waitress May 2018 – August 2018

  • Created an enjoyable guest experience for patrons at a high-pressure, fine dining establishment

  • Developed an exceptional customer service approach, while honing my communications and multitasking skills


SPRAY BEACH INN Beach Haven, NJ

Restaurant waitress and hostess May 2017 – August 2017

  • Managed in-person and telephone inquiries, customer services requests and reservations for a high turn resort restaurant

  • Monitored dining rooms and guest flow to maximize table usage and minimize customer wait times


Memberships & Awards

Emerson College Softball Team, Fall 2016 - Present Volunteer, Step Out: Walk to Stop Diabetes, 2016, 2017

NEWMAC Softball Academic All-Conference 2017, 2016 Volunteer, Greater Boston Food Bank, 2016, 2017

Emerson Channel Sports, Fall 2016 – Present